Although this feature has been around for a long time, many still don’t have public Facebook pages or realize there is a difference. I totally understand why. You’re having fun on your personal page, so it comes down to the old adage – “If it ain’t broke, don’t fix it.” Well, let me explain why it’s important for a business or public figure (speaker, pastor, entertainer, radio commentator, etc.) to have a public page.
First, let me define a public page. A public page is one where you click ‘Like’ to connect. A personal page (the one you use most often), is the one where you send and accept friend requests. Many people and businesses use these personal pages to promote themselves, products and services.
A public page is just that – it’s public and searchable and that’s what you want so you can easily be found.
- Coming up in search results on Google and other internet search engines.
- It’s free to create making it the least expensive way to promote your business (although it doesn’t replace a website)
- Unlike a traditional website, it allows you to engage in 2-way communication with your viewers so there is some latitude as to how you use it
- It provides an opportunity to build a relationship with viewers which increases your opportunity to convert them to customers
- 66% of consumers look up companies online before buying so your presence is important
- Anyone can view your public page even if they don’t have a Facebook account
- Gives you a more professional look than a personal page
If you don’t have a public Facebook page and you’re a business owner or public figure, here are three quick steps to set one up today.
- Go to your home page (newsfeed)
- In the left hand margin, scroll down and click on ‘create page’
- Choose the appropriate category for your business and follow the prompts
Be prepared with the following:
- The name of the business or public figure
- A profile photo (160 x 160) and cover photo (851 x 315)
- Information about your company or about what you offer as a public figure (i.e. company overview, professional bio, list of services, business hours, etc.)
- Put up a welcome post then invite people to ‘like’ your page
- Add at least one more person as an admin so you have a back-up plan
If you have a Facebook public page already, post your link below in the comments. I would love to check it out.
Suzzette Jules is a social media marketer and trainer who helps students and clients use their social media platforms to gain more followers and build a quality audience that buys. Check out two upcoming trainings here.