Facebook Live vs. Periscope

Facebook continues to roll out its live video streaming platform, Facebook Live, which competes directly with Periscope. That makes things interesting. So which one should you use? Or should you use both?┬áJust for clarification…when you go live, people are seeing and hearing everything that is taking place in that moment; it’s real time. Continue reading Facebook Live vs. Periscope

Who Are You Talking to On Social Media?

Who are you talking to on social media? You may not realize this but there is a particular audience designed for your personality or for the product or service you offer. While I don’t know who your particular audience is, I know who it’s not. It’s not “everyone.” Why? Because you can’t talk to everyone at the same time effectively. Imagine having a group of 6-10 year olds in the same room as a group of senior citizens. Would they care about the same things? Would they have the same needs? Would they even understand the same buzz words? No, they wouldn’t. Continue reading Who Are You Talking to On Social Media?