Images are the number one viewed media on social media platforms. As a child, you read pictures before reading the words. Adults mirror the same behavior online. So, how do you tap into that behavior?
Add an image to your posts. It will draw the eye of the reader much faster. One of the most popular types of images is image quotes (sometimes called memes depending on the type); they have words on a blank canvas or a photo. You can design your own image quote using apps such as Word Swag, Typorama, Phonto, or Textgram (there are lots more) or you can re-post someone else’s image quote.
Since the image quote draws the eye of the reader, it is important that you use the caption field to say something to your audience to expound on that thought. This is your opportunity to make the connection to your readers stronger. After all, at some point, you want your readers to indulge in your product or service, so it is your responsibility to establish your credibility. You do that through demonstrating that you have something to say that they will appreciate. See an example below of adding a caption.
Here’s what happens when you don’t take the time to expound… Posting an image quote with no caption is the equivalent of seeing someone when you’re out and about, tapping that person on the shoulder, waving ‘hello’, and then you keep walking (no conversation is exchanged). Guess what? That’s not memorable…and you want to be memorable.
Another scenario is when you post the image quote and the caption repeats the words written on the image. That’s the equivalent of seeing someone when you’re out and about, tapping that person on the shoulder, waving, and then saying ‘hello’ (no further conversation). Well, a wave is the equivalent of ‘hello’, so you still have not had a memorable conversation with that person.
The best scenario is posting the image quote and then adding text to your caption that builds on your point. Now that you have your readers’ attention, you seal the deal by sharing something of value which, over time, will lead to more word of mouth marketing. When people see that you’re knowledgeable, they are more likely to recommend you to others and also utilize your product/services when in need.
Your goal on social media is to build a pipeline of potential customers/clients who will be converted at the right time. Give them a chance to experience what you have to offer through your posts. Marketing efforts are intended to come full circle to generating revenue; otherwise, your time on social media has just been for fun (and there is nothing wrong with that if you have no product or service to offer).
Stay tuned for more information on our webinar held on Saturday, May 14, 2016 focused primarily on content and how to get your audience more engaged as well as draw new followers.
Suzzette Turnbull is the CEO of Uncommon Marketing and a social media speaker and trainer. Connect with her on Facebook at Suzzette Turnbull and on Instagram, Twitter, and Periscope at @suzyturn. Be sure to subscribe to the website for more social media tips and upcoming trainings.