Social media is driven by pictures and videos making graphic design a critical part of any digital strategy. Here are a couple of tips for the most common mistakes to help you get the best out of your designs.
Twitter Cover Photo
A Twitter cover photo (the large photo at the top of your account) is 1500×500. Dimensions matter, because you want your image to be high resolution. When designing, leave the inside border free of any designs.
No matter how accurately it fits the dimensions, text near the edges get cut off. Graphic designers tend to put important marketing language in those areas. Shift the design inward (or adjust the layout) to leave the border around the image design-free.
In the left corner, you will see the profile photo overlays on to the cover photo. That is an additional area to leave design-free.
Facebook Event Cover Photo
The standard flyer or Instagram graphic will not suffice as your Facebook event cover photo. There are occasions where you can shift the flyer around to fit in the window given, but you run the risk of cutting off important info or leaving some speakers out of the mix.
It is best to get a cover photo specifically designed for the event. The dimension is 1920 x 1080. Keep in mind that all you event detail will be in the description section so it’s best to be more image driven in this graphic. Include the following in this graphic:
- Photos of speakers, hosts, etc.
- Any special effects that could visually depict the experience and add some pizzazz
Of all the things you invest in regarding your brand, imagery is one of the most important. Set aside the resources to pay a professional graphic designer. Your graphics will be the first interaction anyone has with your brand and/or event online.
Suzzette Turnbull is the CEO of Uncommon Marketing, Author and social media speaker. Connect with her on Facebook and LinkedIn at Suzzette Turnbull and on Instagram, Twitter, and Periscope at @suzyturn. Be sure to subscribe to the website for more social media tips, resources and upcoming trainings. Click the Shop Tab for more info on her social media book.