What’s your look? Or do you have one? This can be daunting to think about. Others make it look so easy, but do you know what they have in common with you? They started somewhere.
Your branding will evolve over time. Once you accept that, you won’t be afraid to get started.
Here’s a quick start guide:
- Who’s your target market? Your look should draw that group in and engage them. Attracting millennials is different than attracting seniors.
- What’s your swag? Do you sell high-end products and therefore need a luxurious look? Or is a bohemian chic look more fitting for your style? Maybe clean, professional lines are better for you? Every company/brand has a swag.
- What’s your color scheme? You need at least two colors (three max); both should be complementary. For example, you wouldn’t pair red and orange, but you would pair red and gray.
Take a look at 8 brands that nailed it (pay close attention to the details)!
@iamtiffmarshall combines simplicity and style for a clean look. She uses an accent color and it’s often pink. (Tiff Marshall is a social media coach, speaker, trainer)
@millionaire.dream typically uses a high-quality color photo with text overlay that pops. (Millionaire.Dream spreads daily motivation worldwide; influencer)
@thewisdomchick uses black and white but brands it with her avatar and a title bar at the bottom. (Coach LaTonya is a life and relationship coach)
@marshawnevans uses a high-quality photo of herself and includes a text box. (Marshawn Evans is a reinvention strategist and author of Believe Bigger)
@thesmallbizengine uses blue and gray with clean lines. (O Ross is a business strategist and author)
@shawntblanchard accents his photos with white and gold text and imagery. (Shawn T. Blanchard is a best-selling author and speaker)
@dillon_image uses a simple black and white layout with an all lowercase font to add a twist. Accents are the company name in blue font and the logo. (Dillon is an entrepreneur, groomer, and influencer)
What did all of these images have in common? They kept it simple, clean, and aesthetically pleasing while keeping you focused on the content.
Branding comes in different forms. Subscribe to the blog and stay tuned for other ways to do effective branding!
Note: these images were sourced from (and are credited to) the respective Instagram accounts.
Suzzette Turnbull is a social media speaker and trainer. Also, author of The Ultimate Guide to Getting Started with Social Media.