A Facebook Page or a Facebook Group?

Deciding between a Facebook Page and a Facebook Group really depends on your goals. Both have its advantages, but serve different purposes.

Facebook Group
A Facebook group is designed to create a community of people bonded by a common interest. Interests can be anything. Some examples are networking, children, single moms, stay at home moms, fitness, fashion, and religion. Note that this list is not exhaustive; there are many more interests used to create groups.

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What sets groups apart is the community element of it. Unless the settings are changed by group admins, everyone can post in the group. Unlike Facebook pages, everyone’s posts show up on the timeline, so that it is easy to see and comment on. This encourages group members to post and share information as well as interact with each other. Again, this is where the community element comes into play. This takes pressure off the group admins, because members voluntarily share in the posting.

There are three types of groups: Continue reading A Facebook Page or a Facebook Group?

A Simplified Way to Get Your Social Media Up and Running

 

socialmediaguide_bookcover_mockup2Get your copy of this eGuide –> click here.

Things are constantly changing on social media. It’s almost like a moving target at times. New platforms and apps pop up constantly. It can be overwhelming and confusing. Marry that with my passion to see business owners, entrepreneurs, and public figures succeed, and presto, I have written a comprehensive eGuide to help take the guess work out of it all – The Ultimate Guide to Understanding & Getting Started with Social Media.  With 185 million people on social media in the United States, being equipped with the how to’s is more important than ever.  Continue reading A Simplified Way to Get Your Social Media Up and Running

Why You Need a Public Facebook Page (In Addition to a Personal Page)

Although this feature has been around for a long time, many still don’t have public Facebook pages or realize there is a difference. I totally understand why. You’re having fun on your personal page, so it comes down to the old adage – “If it ain’t broke, don’t fix it.” Well, let me explain why it’s important for a business or public figure (speaker, pastor, entertainer, radio commentator, etc.) to have a public page.  Continue reading Why You Need a Public Facebook Page (In Addition to a Personal Page)