Recently, the media featured an influencer who couldn’t sell 36 t-shirts to 2.6 million followers. You may have heard the story. There are a number of reasons why this was the case, but I have some tips for you so that this will not be your story. Continue reading Don’t Be the One Who Can’t Sell 36 T-Shirts to Your Followers!
Measuring Your Success on Social Media
A lot of us are in our feelings. You’re posting and engaging, doing everything the blogs and videos say you should do, but your numbers are not hitting that desired threshold.
So, how do you define your success on social media? Some people only feel successful if they have thousands of followers. That’s great if your primary goal is to be an influencer. But guess what? That may not be the right metric for your business goals. Continue reading Measuring Your Success on Social Media