Recently, the media featured an influencer who couldn’t sell 36 t-shirts to 2.6 million followers. You may have heard the story. There are a number of reasons why this was the case, but I have some tips for you so that this will not be your story. Continue reading Don’t Be the One Who Can’t Sell 36 T-Shirts to Your Followers!
What Happens When Your Instagram Account is Private?
When you decide to build your brand on social media and set your Instagram account (Twitter too) on private, you put yourself in a box hidden away from the people who need your products and services. Essentially, you are working against yourself. But, some people have good reasons…or do they? See for yourself. Continue reading What Happens When Your Instagram Account is Private?
Stories Gets You Seen by More People
Those who are doing Stories, they’re killing it and they’re loving it. Those who aren’t, it’s time to jump on the bandwagon.
If you’re wondering what Stories are about, read last week’s blog on using stories.
Using Stories is one of the best ways to get seen by more people who follow you. The change in algorithm has
decreased the organic (free) reach of posts, but Stories are gaining traction.
There’s a camera feature inside of stories on your mobile devices where you can record a video snippet or take a picture. Or you can upload from your phone’s photo gallery. It’s best to use vertical (upright) pictures and videos. It fills the Stories frame the best and pulls your viewers in. You can also upload landscape photos and videos.
Videos in Stories are 15 seconds each, but if you upload a longer video, Stories will divide them into 15-second clips. Basically, people will keep watching without interruption going from clip to clip.
So, how do you keep your content social? This week’s blog features Dr. Traci Lynn, CEO of a multi-million dollar beauty and accessory brand, who has been sharing sneak peeks into her life by using the Stories feature on her Instagram account and Facebook Public Page. Remember, people connect with people, so decide what you’re comfortable sharing about the things you enjoy doing in your personal and social life. It’s your choice, but it will help you connect with others and build relationships.
Stories can be posted on Facebook, Instagram, YouTube, WhatsApp, and Snapchat. Tell us, in the comments, how you’re using Stories or plan to use them.
Suzzette Turnbull is a social media speaker and trainer. Also, author of The Ultimate Guide to Getting Started with Social Media.
I’m Using Stories. No, I’m Not Using Stories.
Lately, I’ve been encountering conversations on whether or not to use Stories on Facebook and Instagram. Here’s what I’ve heard. “No, I don’t use stories because they only last 24 hours.” “Yes, I only use stories because that’s what’s hot right now.” Neither of those is correct, and here’s why. Continue reading I’m Using Stories. No, I’m Not Using Stories.
Who’s seeing your posts? and Why?
People often ask how Facebook calculates its algorithm and why more people aren’t seeing their posts. Those are fair questions. Facebook has been sharing more information with us so we’re not in the dark. Continue reading Who’s seeing your posts? and Why?
6 Tips for Providing LIVE Social Media Coverage of an Event
You’ve been hired to do LIVE social media coverage at an event and you’re not sure where to start. Keep in mind that events are fast moving. There are no do-overs. Once you miss something, you miss it, so it is important to be prepared. Take a look at these 6 important tips. Continue reading 6 Tips for Providing LIVE Social Media Coverage of an Event
The Missing Piece in Your Social Media Activity
What’s the one thing you’re not doing on social media? We post, we comment, we go live, we click “like,” we “friend” or “follow” people. Not enough of us are leveraging the number one asset on social media – the network of people. Continue reading The Missing Piece in Your Social Media Activity
WHAT IF Social Media Disappeared?
You have thousands of followers and friends on social media and you talk to them daily. What would you do if social media disappeared? How would you keep in touch? It’s unlikely this will happen, but it makes you wonder. Last week, there was a glitch on Facebook, Instagram, and WhatsApp that affected functionality. People panicked, understandably so. Losing touch with customers and potential customers shouldn’t be an option. Continue reading WHAT IF Social Media Disappeared?
Measuring Your Success on Social Media
A lot of us are in our feelings. You’re posting and engaging, doing everything the blogs and videos say you should do, but your numbers are not hitting that desired threshold.
So, how do you define your success on social media? Some people only feel successful if they have thousands of followers. That’s great if your primary goal is to be an influencer. But guess what? That may not be the right metric for your business goals. Continue reading Measuring Your Success on Social Media